as with danielles subject, you need a counter argument: so you've got the idea that we need to be aware of our carbon footprint. ok, but thats kind of a given - we've known about it for ages. what do we need to know / make decisions about in 2008/9? what does the most recent research tell us etc? initially, try and avoid the clichés of 'dont leave your TV on standby' / 'don't drive gas guzzling cars' etc. you could do some really interesting visual tricks with messages like that, so include them in your design research, but do some reading / investigating around the subject: look for the quirky things we don't know that maybe we should etc. publications like new scientist are good for this, national geographic etc. look at their websites and look out for the mags when you're out and about - things like that are gold for stats / weird facts that you won't find elsewhere.
* with danielle's post, i commented using the 'comment' function on blogger - see the message under the post. for those who are unfamiliar with blogs etc, it makes no difference if you comment in new posts, or through 'comment', but make sure the conversation with your work centres around the blog.
james
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